Netflix Refresh -What To Watch
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Streams take center stage in this design, stealing the show with their vibrant colors and complex textures. Rather than simply serving as a means of transition, these animated currents are elevated to a starring role, constantly in motion with a lively energy that breathes life into the entire composition. Through careful attention to the finer points of typography and movement, we've crafted a unique visual experience that engages the senses and captures the imagination.
Design Exploration
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We had a blast brainstorming how to spice up this refresh. We took some time to really contemplate what would make it amazing and aesthetically pleasing for Netflix's audience. Our goal was to make it both timeless and exciting. Our squad completely dominated and made it all possible by conjuring up some stunning concepts and went above and beyond, pushing the limits to create an awesome project that we're all proud to have been a part of.
Process
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As we embarked on our animation journey, the prospect of crafting dynamic streams was exhilarating! We relished the chance to break new ground and unleash our creativity.
Typography
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As we embarked on the world of typographic design, we were excited to delve into new creative horizons. With the final project in mind, we set out to discover ways to enhance the visual aesthetic and seamlessly integrate it into the dynamic Netflix brand experience.
Credits:
Creative Director: Omar Galvis
Sr. Producer: Katelin Perry
Design Exploration: Jonathan Duran, Piero Desopo, Sebastian Valencia, Dan Stein, Dan Dawley, Hernan NANO Vasquez
Art Directors: Omar Galvis & Felipe Ramirez
Animaton: Felipe Ramirez, Juan David, Dan Dawley
Executive Creative Director: Fabian Garzon
Executive Producer: Thomas Knight
Sr. Producer: Katelin Perry
Design Exploration: Jonathan Duran, Piero Desopo, Sebastian Valencia, Dan Stein, Dan Dawley, Hernan NANO Vasquez
Art Directors: Omar Galvis & Felipe Ramirez
Animaton: Felipe Ramirez, Juan David, Dan Dawley
Executive Creative Director: Fabian Garzon
Executive Producer: Thomas Knight
Producer: Sara Spencer
Editors: Chris Harlan, Elliot Diviney, Cat Rodgers, Mila Ceballos, Ryan Kim
Technical Animators: Joel Vargasco & Evan White
Editors: Chris Harlan, Elliot Diviney, Cat Rodgers, Mila Ceballos, Ryan Kim
Technical Animators: Joel Vargasco & Evan White
